A COO is an overhead cost. A cost to run your business.
So what’s the value?
Without a COO, overhead can spiral. A good COO sharpens efficiency and focus, ensuring the company generates strategic, business, and employee value. This indirectly drives profit.
But a COO isn’t just another expense. A skilled one reduces both operational and emotional overhead—refining workflows, priorities, and tools.
The real cost? Not having one at all.