002.

COO is inherently an interim job

A COO is, by nature, an interim role.  

You don’t need a permanent COO to succeed.  

Fresh ideas and skills drive change—the very reason you hired a COO. Their job is to systematize, automate, and ultimately make themselves dispensable.  

By the end of their tenure, your company will be in a new state. An interim COO lets you ask: Is this the right person for the next phase? If so, renew. If not, plan the handover.  

Six to 24 months is plenty of time to make an impact.

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