Strategy IS extra work

I often hear people say strategy feels like extra work.

What if I told you it is always extra work?

• It takes time away from daily tasks.
• It might be a manager's job, but not everyone else's.
• If the process is messy, it wastes even more time.

The key isn't to stop doing it but to do it right:

• Be mindful of everyone's time.
• Accept that it's extra work, but the benefits are worth it.
• Use a clear framework to guide action.

The second point stands out the most. Acknowledging the extra effort sends a powerful message. It costs too much not to have everyone aligned.

And it’s a cost worth paying.