The odd thing about being an operator is that I often start by coaching the owners before touching processes.
Why?
Because optimizing a business—whether for cash flow, growth, or freedom—requires efficient habits, processes, and systems.
But you can’t build those without the right people in the right seats.
And you can’t know if you have the right people in the right seats without a clear strategy.
So how can you build a clear strategy if you’re unsure what you truly want from the business?
Great operators understand this.
Our job isn’t just to install systems—it’s to help owners uncover their real goals.