The "Chief" in COO. Not every visionary entrepreneur is suited to managing a company. If that's you, you already know it. A COO steps in as a core part of your team, taking personal responsibility for managing operations and leading change. Their job is to keep everyone accountable and focused so your vision turns into reality.
The "Operator" in COO. There's a difference between building a business and building a company. Early on, the business itself takes priority. But as you grow, the company structure becomes just as critical. A COO ensures the company doesn't become a bottleneck. Prioritization is key. Fixing everything isn't realistic or necessary.
The "Officer" in COO. A COO isn't just an operator. They should also be a coach and facilitator. Company development leads to change, and a skilled COO helps individuals and teams navigate it. Sometimes, coaching you as the founder is enough. Other times, coaching your team is necessary. And in some cases, taking full management responsibility is the only way forward.
A great COO knows what scope is needed to achieve the desired outcome.