Alignment
What good looks like 6 months out. Who to talk to. Existing materials to share: KPIs, OKRs, cycle data, board decks.
beforeFind where operations actually break. In two days.
Two days with you and your team. You walk out knowing where to dig in first.
Surface: diagnostic / readout composition / what we hear
/ what we hear
Five dimensions of the operating system. Where each one drags.
- OBS intent What the company exists for. Owner has clarity; team is interpreting.
- OBS strategy Goals, KPIs, direction-setting. Still routes through the owner.
- OBS people Board materials, town halls, alignment rituals eating calendar.
- OBS operations Decisions and approvals stuck at the top. Workflows running on people, not process.
- OBS systems Manual work the team does by hand. Spreadsheets, copy-paste, follow-ups.
- GOAL outcome Know what to fix first, before you commit to a hire or a build.
/ why a paid audit
The operating system runs on five dimensions: intent, strategy, people, operations, systems. Where the drag lives is different for every company. The audit names it, ranks by leverage, and tells you what to fix first. The audit is a paid engagement because the read is worth paying for, not because it leads somewhere else.
audit / koskinen & co
/ proposal
Don't pre-decide the next move. Audit first.
Four steps. Kickoff to debrief.
On-site where the team is, remote where it isn't.
Conversations and data
Owner plus key team across functions. Where the operating system actually runs, where it doesn't.
days 1-2Archetype, scoring, next moves
Five operating dimensions, scored. Written report, my call on the order.
end of 2Working session
Walk through findings. Decide what comes next. Retainer if it fits, clean handoff if not.
afterThe report. Three parts, one read.
Sample read across the seven patterns owner-operated companies fall into. Click a pattern to see the typical first moves. The audit names yours.
PART / 01 · ARCHETYPE audited
The Dreamer
The dream is real. Nothing else is built yet.
Powerful vision, no team to carry it, no infrastructure to support it. The intent is real. Everything else is aspirational. The gap between ambition and infrastructure is where the value hides.
PART / 02 · DIMENSION SCORING
DIMENSION / 01 Strong
INTENT
4.5/5
Vision sharp. Owner believes it.
DIMENSION / 02 Room to improve
STRATEGY
2.0/5
No shape past the next quarter.
DIMENSION / 03 Needs attention
PEOPLE
1.5/5
Solo, or one early hire.
DIMENSION / 04 Room to improve
OPERATIONS
2.0/5
Owner is doing the work.
DIMENSION / 05 Room to improve
SYSTEMS
2.0/5
Notes, screenshots, memory.
PART / 03 · NEXT MOVES
- 01 Turn the 90-day outcome into a 3-step plan with owners STRATEGY
- 02 Hire or reassign one person to ship the first thing PEOPLE
- 03 Ship one thing this month, even if it's small OPERATIONS
PART / 01 · ARCHETYPE audited
The Visionary
You see the destination. Now you need the map.
Strong vision and product-market fit. Capable team. The map between vision and execution doesn’t exist yet. Closing that gap is where the lift comes from.
PART / 02 · DIMENSION SCORING
DIMENSION / 01 Strong
INTENT
4.5/5
Owner sees it. Team almost does.
DIMENSION / 02 Room to improve
STRATEGY
2.5/5
Priorities shift quarterly.
DIMENSION / 03 Working
PEOPLE
3.5/5
Capable team. Looking for direction.
DIMENSION / 04 Room to improve
OPERATIONS
2.5/5
Workflows still re-improvised.
DIMENSION / 05 Room to improve
SYSTEMS
2.0/5
Tooling fragmented.
PART / 03 · NEXT MOVES
- 01 Define the three bets and what each must produce STRATEGY
- 02 Build the operating rhythm that turns strategy into shipped work OPERATIONS
- 03 Fix the system gap costing the team the most time SYSTEMS
PART / 01 · ARCHETYPE audited
The Engine
Your machine runs. Now point it somewhere.
Day-to-day operations work. Things ship, clients are served. Nobody can articulate why or where it’s all heading. The opportunity is connecting what works to a strategy that compounds.
PART / 02 · DIMENSION SCORING
DIMENSION / 01 Working
INTENT
3.0/5
Direction implicit, not named.
DIMENSION / 02 Room to improve
STRATEGY
2.0/5
Growing by accident.
DIMENSION / 03 Working
PEOPLE
3.5/5
Team executes well. No plan to point at.
DIMENSION / 04 Strong
OPERATIONS
4.0/5
Daily ops humming.
DIMENSION / 05 Working
SYSTEMS
3.0/5
Tools work, no cohesion.
PART / 03 · NEXT MOVES
- 01 Run a strategy session with your top three STRATEGY
- 02 Instrument the one metric that matters most STRATEGY
- 03 Document the decision patterns that run in your head OPERATIONS
PART / 01 · ARCHETYPE audited
The Builder
You’re building from the ground up.
Everything needs work. Sequencing matters. Companies in transition: post-pivot, post-founder departure, rapid unplanned growth, long-deferred organizational debt. Start with intent and strategy, the rest follows faster than you’d expect.
PART / 02 · DIMENSION SCORING
DIMENSION / 01 Room to improve
INTENT
2.2/5
Vision unclear after a transition.
DIMENSION / 02 Room to improve
STRATEGY
2.0/5
No plan past the quarter.
DIMENSION / 03 Room to improve
PEOPLE
2.3/5
Roles unclear, hires pending.
DIMENSION / 04 Needs attention
OPERATIONS
1.8/5
Workflows in flux.
DIMENSION / 05 Needs attention
SYSTEMS
1.5/5
Tools and docs scattered.
PART / 03 · NEXT MOVES
- 01 Lock the next 90 days around one priority STRATEGY
- 02 Define the one role that would unblock the most work PEOPLE
- 03 Make one process repeatable this month OPERATIONS
PART / 01 · ARCHETYPE audited
The Firefighter
Your team delivers through heroics, not systems.
Past startup phase, processes still improvised. Tools fragmented. The team compensates through overtime and institutional memory. Most common pattern in growing companies. Highest-leverage place to invest.
PART / 02 · DIMENSION SCORING
DIMENSION / 01 Working
INTENT
3.5/5
Direction set. Team mostly tracks it.
DIMENSION / 02 Working
STRATEGY
3.0/5
Plans exist, often shift mid-quarter.
DIMENSION / 03 Working
PEOPLE
3.5/5
Capable team. Burning out.
DIMENSION / 04 Room to improve
OPERATIONS
2.5/5
Improvised processes. Repeat work.
DIMENSION / 05 Room to improve
SYSTEMS
2.0/5
Fragmented tools. Tribal knowledge.
PART / 03 · NEXT MOVES
- 01 Design out the most-repeated fire OPERATIONS
- 02 Document the three handoffs that keep breaking OPERATIONS
- 03 Connect the two tools your team copy-pastes between SYSTEMS
PART / 01 · ARCHETYPE audited
The Operator
Everything works because you make it work. That won’t scale.
Well-run company. Capable team, working processes. The owner is the glue holding it together. Systems lag the human capital that’s carrying the load. Building infrastructure is the next move.
PART / 02 · DIMENSION SCORING
DIMENSION / 01 Strong
INTENT
4.2/5
Owner clear. Direction set.
DIMENSION / 02 Working
STRATEGY
3.5/5
Plans live in the owner’s head.
DIMENSION / 03 Working
PEOPLE
3.5/5
Capable team. Reliant on you.
DIMENSION / 04 Working
OPERATIONS
3.5/5
Processes work, undocumented.
DIMENSION / 05 Room to improve
SYSTEMS
2.0/5
Manual work. Tools fragmented.
PART / 03 · NEXT MOVES
- 01 Map the three processes you handle personally OPERATIONS
- 02 Connect your tool stack into one source of truth SYSTEMS
- 03 Move owner-only sign-offs to the team lead PEOPLE
PART / 01 · ARCHETYPE audited
The Scaler
The foundation is solid. Time to build on it.
No major gaps. Operating system functional across the board. The conversation shifts from fix-what’s-broken to what’s-the-next-level: optimization, automation, scale prep.
PART / 02 · DIMENSION SCORING
DIMENSION / 01 Strong
INTENT
4.0/5
Vision is clear, lived by team.
DIMENSION / 02 Strong
STRATEGY
4.0/5
Goals set, tracked, met.
DIMENSION / 03 Strong
PEOPLE
4.0/5
Strong team. Owner not the bottleneck.
DIMENSION / 04 Strong
OPERATIONS
4.0/5
Processes work without effort.
DIMENSION / 05 Working
SYSTEMS
3.5/5
Tools work, automation incomplete.
PART / 03 · NEXT MOVES
- 01 Find the 20% improvement that compounds across teams STRATEGY
- 02 Automate the manual step that's everywhere SYSTEMS
- 03 Plan the next leadership layer PEOPLE
deliverable / koskinen & co
What ships when the audit actually leads somewhere.
“I worked with Matias as our interim COO building technology and processes for more scalable operations. Very efficient, proactive, gets stuff done. We're continuing our partnership.”
context30-person services firm. The first AI-focused engagement: interim COO seat, with the operating system built and automations shipped alongside. 14 months in. Still 1 day/week.
engagement 14mo Still active. 1 day/week, interim COO seat.
workflows shipped 170+ In their n8n instance. CRM, project ops, finance, reporting.
ai agents live 5 Slack-native. Sales, network, ops, news, internal.
agentic system rollout Adopted Leadership runs on Claude Code + Obsidian. Same agentic system I built for Koskinen & Co.
Long arcs. Real teams.
Matias has helped me build our organisation, solve organisational problems, streamline processes and systematise growth. Working with him has clarified my thinking.
Mirjam Sokka
CEO & Founder · Kaiko Clothing Company
What it costs. And what comes after.
€3,000 fixed · 2 days
Conversations across the team, and your existing materials.
Archetype, scoring, ranked next moves. Written report and working-session debrief.
what we'd start with €3–5k /mo · 1 day/wk
The audit first. Then we build the operating system around it.
New automation every 1–2 weeks. Three months minimum, then monthly.
if the audit shows fit retainer · 2 days/wk €6–9k/mo Deeper embed. More ground covered. on request
retainer · 3 days/wk €10–14k/mo Operator-in-the-room cadence. on request
koskinen & co / pricing
/ next move
Two days. Then you know.
Conversations and data, synthesis, a working session. No commitment to what comes next.